New Apple TV coming on Monday?

According to Busines Week, the answer to that question is a resounding “Yes!” We’re a bit skeptical, based almost entirely on the lukewarm reception garnered by the current generation Apple TV, but we wouldn’t place it outside the realm of possibility. There’s no word on exactly what new and / or improved features that this thing might support, but if we had to guess we’d put our money on movie rentals being available for purchase and download directly from the Apple TV set-top box. If this does, in fact, come out, it would be an attempt on Apple’s part to wage war directly with companies like TiVO and DirectTV. If you don’t already own one of the first generation devices, what would it take for Apple to bring you into their Apple TV fold?

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