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Motorola to release fewer phones this year

Updated Dec 19th, 2018 7:42PM EST

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Motorola is known for the company’s rapid refresh rate on smartphones and tablets. Last fall, the DROID Bionic was released, two months later the DROID RAZR was released, and this week the DROID RAZR MAXX and DROID 4 were announced. Motorola has flooded the Android market with more releases than almost any other manufacturer, however things are about to change. During a roundtable event at the Consumer Electronics Show on Tuesday, Motorola CEO Sanjay Jha announced that the company plans to release fewer new models this year, in an effort to focus on its marketing dollars. Jha noted that it was the Bionic’s delays that caused the product’s debut to be so close to the RAZR. Additionally, he said the company plans to pursue fewer new ideas in an effort to make more things stick. With the release of Motorola’s Bionic and ATRIX came the Lapdock, a feature to add a full keyboard and larger screen to your smartphone. Unfortunately, the dock was pricey and didn’t perform as consumers had hoped. Although it has yet to become a commercial success, Jha believe in the Lapdock feature and hopes to continue it in the future. Let’s just hope you don’t have to buy a new dock for each Motorola phone they release.


Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.