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Motorola’s gorgeous Moto 360 smartwatch goes on sale today at noon

Motorola Moto 360 Price Release Date

The most anticipated smartwatch released so far this year can be yours starting today. Motorola has just announced that its gorgeous Moto 360 smartwatch is going on sale in the U.S. starting on Friday, September 5th at noon EST for $249.99.

LEARN MORE ABOUT THE MOTO 360: Terrific video gives a closeup look at the most beautiful smartwatch we’ve seen

Only two versions of the watch will be available at launch — one with a black leather band and one with a limited edition gray leather band with a suede finish. However, Motorola says that two different versions of the Moto 360 with metal bands will be available later this for $299.99. Motorola also says that anyone who orders a Moto 360 on Friday will have the option to buy a metal band separately for $79.99 at a later date.

You’ll be able to buy the watch at three different sites online: Motorola’s website, the Google Play Store and It seems that Best Buy will also be the only retail outlet to carry the device at launch.

The Moto 360 has earned wide praise for its sleek design highlighted by its round face and metallic body and it’s easily generated the most hype of any smartwatch we’ve seen so far.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.