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Motorola acquires 3LM, updates MOTOBLUR, more

Updated Dec 19th, 2018 7:03PM EST

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Motorola made various new software related announcements on Monday at Mobile World Congress in Barcelona, not the least of which is a strategic acquisition that ultimately could make the company’s Android-powered devices a much more viable option for the enterprise market. 3LM, short for Three Laws Mobile, develops a variety of security and management solutions for enterprise customers with Android devices. The acquisition was completed in late 2010 for an undisclosed sum, and Motorola will aim to offer its customers security comparable to the BlackBerry platform as a result of the deal.

Motorola also made several other software announcements, including the addition of various new features for its MOTOBLUR product. MOTOBLUR, Motorola’s UI overlay and social services suite for Android devices, will soon evolve thanks to the addition of enhanced location, messaging, music and gallery features. Updates will include Connected Music, a proprietary social network focused on music; Connected gallery, a feature that will pull friends’ Facebook, Picasa and Flickr galleries into a live stream; and the addition of Aloqa’s location-triggered push platform, which will allow third-party developers to utilize on-device notifications triggered by location, identity or “social relationships.”

Hit the break for the full press release from Motorola Mobility, which includes additional announcements as well.

Motorola Mobility Showcases Software and Service Offerings at Mobile World Congress 2011

Motorola Mobility’s enhanced software and services empower people’s lives

BARCELONA – Mobile World Congress – Feb. 14, 2011 – Motorola Mobility Holdings, Inc. (NYSE: MMI) is announcing software innovation that offers unparalleled access to converged mobile computing experiences.

“Motorola Mobility is delighting consumers with experiences that enrich interactions with their personal network of content and connections,” said Sanjay Jha, chairman and chief executive officer of Motorola Mobility. “The next generation of solutions we are highlighting today is another great step forward in our effort to provide the best software solutions for consumers on the go and in the home. With these enhanced experiences, we look to solve real customer problems, like device management, enterprise security and content access.”

At Mobile World Congress 2011, Motorola Mobility will showcase the latest software innovations featured in its extensive smartphone and mobile computing portfolio:

  • Motorola Mobility brings Android™ to Enterprise with 3LM and “Ready for Business”

3LM, a recent acquisition, sets a new standard for enterprise computing on the Android platform, allowing users to enjoy all the benefits of a smartphone with the full push delivery of corporate e-mail and security. Leveraging 3LM technology as well as its Ready for Business Suite, Motorola Mobility will offer the first mobile management solution for Android devices that supports all of the critical IT device policies commonly requested by enterprises and governmental entities. 3LM and Ready for Business software enable the adoption of Android enterprise-ready devices by addressing ease-of-use, cost-of-management and security concerns of information technology teams and chief information officers. Understanding that within a corporate environment there is a high desire for device diversity as well as security, Motorola will also enable the broader Android ecosystem to work together to support the needs of the enterprise consumer by making 3LM technology available to other manufacturers during the second quarter of this year.

  • MotoConnect: A Suite of Solutions to Sync Your Content

Motorola Mobility is creating a suite of solutions that allow consumers to connect with the entertainment content and personal files they want, when they want them, from anywhere. By merging ZumoCast and Motorola Media Link into a single platform, consumers will benefit from their own private cloud. The MotoConnect suite of solutions is available immediately and independently, and will merge by the third quarter of 2011

Motorola Media Link (1.5): Keeping You In Tune and In Sync
Understanding that users will continue to have their content located in multiple locations, Motorola Media Link (1.5) is simplifying the desktop sync experience for Mac® platforms by enabling the seamless transfer of content from iTunes® music, Windows® Media Player files, photos and videos. Motorola Media Link 1.5 will be available for PC users in March.

ZumoCast: Delivering Your Content Where You Want It, When You Want It
Motorola Mobility is making it easier than ever for consumers to create and control their own private cloud from anywhere in the world. Motorola Mobility is integrating the recently acquired Zecter Technology’s ZumoCast into a sync and remote access platform for desktops, smartphones and tablets, delivering a simple way for consumers to easily and instantaneously access their home collection of music, video, photos and documents.

  • The Evolution of MOTOBLUR™: A Newly Enhanced Services Platform that Enables Personal Connections

The evolution of MOTOBLUR leverages the social power found within the existing MOTOBLUR platform to offer enhanced location, messaging, music and gallery features. The evolved MOTOBLUR platform is enabling a new host of client applications:

Connected Music: MOTOBLUR’s new Connected Music service makes sharing and buying music-related content a snap. Consumers can follow what friends are listening to, get recommendations on new songs and purchase them immediately. And while songs are playing, lyrics are streamed so users can sing along without missing a beat.

Connected Gallery: MOTOBLUR’s new Connected Gallery service merges photos and videos on your phone together with you and your friends’ online albums from Facebook®, FlickrTM, Photobucket®, Picasa® and more. By leveraging MOTOBLUR’s unique data and network management capabilities, users can get pushed updates when new media is uploaded or friends comment on online media in a managed way to avoid overloading the network or consuming too much data.

Aloqa™: Aloqa’s open, location-triggered mobile push platform has been integrated into the MOTOBLUR experience, enabling third-party publishers to utilize a user’s location, identity and social relationships, to proactively inform them of places, events, bargains and other opportunities that may be of interest through ”channels”. These channels are active only the when the user selects them, providing relevant data only when the user is looking for it and without being intrusive.

In addition, the redesigned MOTOBLUR Owners Portal enables users to continue to locate and erase their devices remotely if lost or stolen — and back up user data such as contacts, account settings, and phone configurations with a new, streamlined user interface.

MOTOBLUR-enabled applications Connected Galley, Aloqa, and later, Connected Music, will be available as upgrades to recently announced devices, including ATRIX™ 4G and CLIQ 2™. Devices enabled with the full suite of enhanced MOTOBLUR applications are expected to ship in the coming months.

  • MOTODEV: Accelerates Innovation in the Android-Powered Ecosystem

Motorola Mobility’s developer network, MOTODEV, is jumpstarting global development for Android 3.0 Honeycomb, and Motorola Mobility’s powerful tablet computing device, Motorola XOOM™, with a worldwide series of developer app summits. These summits will fully empower a developer to target any one of Motorola’s new products: XOOM, ATRIX or DROID™ BIONIC, with their applications by giving them technical information, access to devices and hands on support from Motorola experts. The first summit will be held in San Francisco on March 1 and will be followed shortly thereafter by events in Berlin, Beijing, Tokyo, Seoul, Mexico City, Sao Paulo and Buenos Aires. Developers can sign up today at

Motorola Mobility’s software portfolio includes cloud-based enterprise software that enables converged media experiences for fixed and wireless broadband subscribers. Motorola is demonstrating the following software innovations for the home at Mobile World Congress:

  • Medios: Bringing Entertainment and Community to Every Screen

Motorola Mobility’s cloud-based Medios service management software enables service providers to offer true converged experiences, such as companion devices to the TV screen, or live and on-demand TV content to other devices both in and outside the home. By blending community with entertainment, Medios experiences create an emotional connection with consumers that drive increases in loyalty and revenue.

  • 4Home: Peace of Mind at Home and Away from Home

The 4Home software platform enables consumers to stay connected to their homes using simple and intuitive applications on their mobile computing devices, such as smartphones and tablets. 4Home services provide consumers with the real-time ability to monitor and manage home security, actively control systems and appliances, manage health-related solutions, and optimize energy consumption in the home.

  • Motorola EDGE Home Center: Your Mobile Life’s Remote Control

Cloud-based EDGE Home Center expands Motorola Mobility’s software solutions suite and enables consumers to manage their home networks, mobile devices and services remotely or from home. With expanded visibility, flexibility and control capabilities, the EDGE Home Center helps consumers answer support questions and resolve problems on their own, minimizing the need to contact their service provider’s technical support.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.