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Millennial Media: Android ad requests up 996% this year

Millennial Media has just published their August 2010 “Mobile Mix”; a report that details the “latest mobile device trends for connected devices, mobile manufacturers, and operating systems.” According to Millennial, Android ad requests are up 39% month-over-month and a whopping 996% year-over-year. Google’s Android operating system is the second largest on the company’s network — registering a 26% share of smartphones — and Apple’s iOS holds the tops spot with 48%. Other interesting bits from the report: Motorola is now the third-largest device manufacturer on the Millennial network (behind Apple and Samsung), iPad ad requests are up 76% month-over-month, and RIM ad requests have increased 16% month-over-month. Pretty strong showing in the ad requests realm for Android. Plenty of money to be had for developers!

[Via GigaOM]