As BlackBerry and Microsoft scramble to catch up with iOS and Android’s hold on app developers’ attention, it’s become clear that Microsoft has a distinct advantage that BlackBerry simply cannot match: Lots and lots of cash. Both Bloomberg Businessweek and Business Insider report that Microsoft is paying developers up to $100,000 to bring their applications over to Windows Phone 8. While this might seem like a lot of money just to convince developers to create apps for Windows Phone, Business Insider’s Julie Bort notes that it’s a relative drop in the bucket for Microsoft, which is also paying Nokia “$1 billion a year to make Windows phones.”
Microsoft doling out up to $100,000 for Windows Phone apps
![Microsoft Windows Phone App Developer Payouts Microsoft Windows Phone App Developer Payouts](https://bgr.com/wp-content/uploads/2012/12/ballmerwindowsphones.jpg?quality=82&strip=all&w=1020&h=574&crop=1)
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