As BlackBerry and Microsoft scramble to catch up with iOS and Android’s hold on app developers’ attention, it’s become clear that Microsoft has a distinct advantage that BlackBerry simply cannot match: Lots and lots of cash. Both Bloomberg Businessweek and Business Insider report that Microsoft is paying developers up to $100,000 to bring their applications over to Windows Phone 8. While this might seem like a lot of money just to convince developers to create apps for Windows Phone, Business Insider’s Julie Bort notes that it’s a relative drop in the bucket for Microsoft, which is also paying Nokia “$1 billion a year to make Windows phones.”

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.