Microsoft (MSFT) is refusing to give up on its dance fetish for Surface ads. In the first ad for its Surface Pro tablet, Microsoft shows how the Surface Pro can transform a mundane office into an ’80s-style block party complete with breakdancing and a human beatbox. Microsoft’s decision to demonstrate how easy it is to pop and lock with the Surface Pro seems somewhat puzzling since the tablet is being targeted at corporate users who probably don’t want a device that will help them catch up with fads that went out of style 25 years ago. Additionally, the first Surface RT ad’s elaborate choreography hasn’t exactly helped the tablet sell millions of units, so it’s strange to see Microsoft again employ this strategy with a more business-oriented version of the Surface. The full video of the ad is posted below.
Surface Pro ad pitches tablet as perfect way to bring breakdancing, beatboxing to offices [video]
Updated Feb 11th, 2013 2:29PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
