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Video: Microsoft tries to challenge the Galaxy S4 with bargain bin Lumias

Published May 31st, 2013 4:30PM EDT
Microsoft Samsung Galaxy S4 Video

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Microsoft’s bold new plan for selling Windows Phone devices is apparently to treat people like they’re stupid. In a new video touting the benefits of Windows Phone, Microsoft bashes Samsung’s Galaxy S4 for being too expensive and says that users can get a similar experience for much less money with Nokia’s bargain bin Lumia 521

Some caveats are obviously in order here: First, the video decided to use the $750 off-contract 64GB Galaxy S4 as its example, which just happens to be the most expensive version of the device on the market. You can always buy a 16GB Galaxy S4 for $640 off-contract and for $200 on-contract.

Second, Microsoft on its Windows Phone YouTube page touts the Lumia 521 “a perfect, everyday smartphone that embodies a range of high-end features,” which might be true if the year were 2010. These are the specs for the Lumia 521: a 4-inch, 800 x 480-pixel display, a dual-core 1GHz processor, a 5-megapixel rear camera, 512MB of RAM and 8GB of internal storage. These are the specs for the cheapest Galaxy S4: a 5-inch Super AMOLED display with 1080p HD resolution, a quad-core Snapdragon processor, a 13-megapixel rear camera, 16GB of storage and 2GB of RAM. It goes without saying that there’s really not much of a comparison here.

Microsoft’s full video is posted below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.