Click to Skip Ad
Closing in...
  1. Best Kitchen Gadgets
    08:33 Deals

    Amazon shoppers are obsessed with this $23 gadget that should be in every kitchen

  2. Prime Day Deals
    07:58 Deals

    Amazon has 10 new early Prime Day deals you need to see to believe

  3. Best Selling Tools On Amazon
    15:16 Deals

    5 brilliant Amazon tool sets that’ll replace all the old junk in your toolbox

  4. Amazon Echo Auto Price
    09:43 Deals

    Amazon’s $50 Echo Auto adds Alexa to your car – today it’s only $15

  5. Prime Day 2021 Deals
    11:28 Deals

    5 best Prime Day deals you can already get today




Microsoft prepares to launch its own clothing line; no, seriously

Zach Epstein
December 6th, 2008 at 10:34 AM

We’re not exactly sure if this is one of the worst marketing ploys ever, or one of the best. All we know for sure however, is that you can bet the bank that you will definitely find an MS DOS shirt added to our wardrobe once this new line kicks off. You hear that Microsoft? Hook it up! Microsoft is reportedly turning to seasoned ad vet Crispin, Porter & Bogusky to help it launch a line of graphic tees brilliantly dubbed “Softwear by Microsoft”. Cute. Crispin isn’t the only help Microsoft enlisted for Softwear however – and no, it wasn’t Jerry again – several of the shirt designs were handled by long-time respected artist, short-time Serena Williams-dater Common. Microsoft says of the campaign: “[Softwear is] a clothing line that taps the nostalgia of when PCs were just starting to change our lives.” This latest addition to the “I’m a PC” campaign will find its way to select stores (Urban Outfitters we’re guessing?) on December 15. Hit the jump for one more shirt design.

Read

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




Popular News