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Video: Microsoft unleashes its best Lumia ad yet

Published Aug 22nd, 2013 2:05PM EDT
Microsoft Nokia Lumia 1020 Ad

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Microsoft’s marketing department has really stepped up its game since the dark days of Surface break dancing. The newest Microsoft-produced ad for Nokia’s Lumia 1020 brilliantly addresses the inadequacies of most smartphone cameras by showing lots of unhappy parents storming the stage at their children’s dance recital to get decent pictures of them with their iPhones and Android devices. The only people who aren’t taking part in the chaos are two parents who are calmly sitting in the back row with their Lumia 1020 and are happily snapping pictures of the performance with the device’s 41-megapixel camera. While Microsoft’s ads have been very hit-or-miss of late, the new Lumia ad falls squarely in the “hit” category and could really change some minds about the worth of Windows Phone. The full ad follows below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.