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Video: Microsoft ad compares the iPad mini to Acer’s universally hated Iconia W3

Published Aug 8th, 2013 2:55PM EDT
Microsoft iPad Mini Acer Iconia W3 Comparison

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Acer’s Iconia W3 has easily been one of the most poorly received tech products released this year, with critics hammering it for its “infuriatingly poor screen,” for hardware that “sucks,” and for being “a device that shouldn’t exist.” That isn’t stopping Microsoft from touting the Iconia W3 in its latest iPad-bashing ad by comparing the Windows 8 tablet with the iPad mini, the 7.9-inch Apple tablet that’s been a hit with consumers so far. The ad is a typical riff on other recent Microsoft ads, with Apple’s Siri expressing confusion and frustration because Windows tablets can multitask, can use Microsoft Office and can play Halo while the iPad can’t. While there’s nothing wrong with taking shots at the iPad mini, Microsoft might have wanted to wait until it had an 8-inch Windows tablet that really offered Apple some competition first. The full ad follows below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.