Apple’s senior vice president of worldwide marketing Philip Schiller got angry while on stage during Apple’s WWDC keynote this past June. “Can’t innovate anymore my ass,” he exclaimed as he gave the world a sneak peek at the future of Apple’s Mac Pro desktop computer. It might look like a little black garbage pail, but Apple says it’s a complete reimagining of the company’s professional-grade PC. Everything has been redesigned, inside and out, and the new model features floating-point performance that is up to twice as fast as the previous-generation Mac Pro thanks to new Intel Xeon E5 processors with up to 12 cores. It also features new DDR3 RAM that is twice as fast as the current Mac Pro and it touts up to 7 teraflops of graphics computing power. All of that and more is stuffed into a cylindrical enclosure that measures just 9.9 inches tall with a diameter of just 6.6 inches, but it comes at a price — Apple confirmed during Tuesday’s event that the new Mac Pro will start at the steep price of $2,999 with a quad-core Xeon chipset and 256GB of SSD storage when it starts shipping later this year. Apple also noted that the new Mac Pro will be assembled here in the United States.
Apple’s new Mac Pro will ship this year starting at $2,999
Published Oct 22nd, 2013 1:38PM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
