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LG exec says Windows Phone 7 sales aren’t meeting expectations, OS is ‘boring’ to some

LG’s global head of marketing strategy and planning James Choi may soon find himself in hot water following a few loose comments made to British blog Pocket-lint. Of Windows Phone 7 devices sales, Choi said sales have not met the phone maker’s expectations thus far. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.” Choi went on to say that savvy users might find Windows Phone 7 “boring” after using it for a short period of time, but that there are other consumers the platform appeals to. “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to,” said Choi. “We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.” LG release a pair of Windows Phone 7 devices last year — the Optimus 7 and AT&T’s LG Quantum. Neither device received ovely positive reviews.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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