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LG exec says Windows Phone 7 sales aren’t meeting expectations, OS is ‘boring’ to some

Updated Dec 19th, 2018 7:00PM EST

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LG’s global head of marketing strategy and planning James Choi may soon find himself in hot water following a few loose comments made to British blog Pocket-lint. Of Windows Phone 7 devices sales, Choi said sales have not met the phone maker’s expectations thus far. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.” Choi went on to say that savvy users might find Windows Phone 7 “boring” after using it for a short period of time, but that there are other consumers the platform appeals to. “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to,” said Choi. “We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.” LG release a pair of Windows Phone 7 devices last year — the Optimus 7 and AT&T’s LG Quantum. Neither device received ovely positive reviews.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.