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Layar previews next-generation 3D augmented reality browser

Sure it looks a bit odd in the image above, but don’t be fooled — Layar’s preview of its updated AR interface is as cool as the other side of the pillow. What’s better than augmented reality? 3D augmented reality, of course. We told you about Layar’s AR browser for Android back in August and since then, it looks like the Layar team has really kicked things up a notch. This morning, Layar released three new videos that preview its new 3D augmented reality browser that is currently on display at the Picnic Conference in the Netherlands. As far as how Layar has implemented 3D objects in its browser, here’s a description straight from the horse’s mouth:

Layar 3D makes use of OpenGL, the accelerometer, the GPS and the compass of the phone. Developers can place 3D objects in their content layers based on coordinates. Objects can be optimized in size and orientation to create an immersive and realistic experience. The 3D capabilities support live downloading and rendering of 3D objects. Actions such as “open link” or “play music” can be assigned to 3D objects.

Layar plans to launch its 3D AR product in November as part of its version 3.0 update and to put it mildly, we can’t wait. Hit the jump for the preview videos.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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