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Kindle Fire may have cost Apple $1 billion or more in holiday iPad sales

Amazon’s new Kindle Fire was a hot item during the holiday shopping season, and one analyst believes the new Amazon tablet may have cost Apple well over $1 billion in holiday iPad sales. Morgan Keegan analyst Travis McCourt on Tuesday lowered his December-quarter iPad sales estimate from 16 million units to 13 million. Hot sales of the Kindle Fire ahead of the holidays are responsible for trimming sales of Apple’s iPad by between 1 million and 2 million units, the analyst believes, making Amazon’s new slate the main reason for McCourt’s slashed forecast. Read on for more.

On the low end of McCourt’s estimate, the Kindle Fire cost Apple at least $500 million considering the iPad 2’s $500 entry-level price point. If the Kindle Fire was indeed responsible for cutting iPad sales by 2 million units, Amazon tablet sales cost Apple a minimum of $1 billion. Considering the range of available iPad 2 models that sell for between $500 and $830 each, however, that figure would likely be significantly higher.

Amazon announced last week that it sold more than 4 million Kindles during the holiday shopping season, noting that the Kindle Fire was its most popular device. McCourt believes total Kindle Fire sales for the 2011 holiday shopping season were between 4 million and 4.5 million units.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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