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Japan's NTT DoCoMo to go SIM-free in 2011

Updated 4 years ago

In an interview with the Nikkei Business Daily, NTT DoCoMo’s president Ryuji Yamada revealed that Japans’s largest wireless carrier may go SIM-Free in 2011. The move would allow customers to easily switch to and from NTT DoCoMo by merely swapping out a SIM. With its quality network, and soon-to-be unlocked handsets, NTT DoCoMo is hoping to snag customers from rival Softbank which has a slight competitive advantage over its larger rival by being the exclusive carrier of the iPhone in Japan. The Nikkei responded favorably to this news with shares of NTT DoCoMo up a moderate 1.68% at the writing of this post.