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J.P. Morgan: Verizon iPhone 4 pre-sales surpassed 500,000

Updated Dec 19th, 2018 7:02PM EST

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Using a bit of guesswork, J.P. Morgan analyst Phil Cusick calculates that Verizon Wireless’ pre-sales of the iPhone 4 may have topped 500,000 units. In a note to investors on Monday, Cusick cited information contained within an earlier press release from Verizon Wireless to take a somewhat educated stab at pre-order totals. According to Verizon, pre-sales of the iPhone 4 broke the carrier’s previous first-day sales record in just the first two hours of availability. Cusick states that the prior record for single-day handset sales was 100,000 units, set by the Motorola DROID last November. Using that information along with the knowledge that Verizon Wireless and Apple continued to take pre-orders for another 15 hours before pulling the pre-order pages from their respective websites, Cusick estimates that over a half-million orders were placed. Cusick believes that Verizon’s iPhone 4 will go on to beat the DROID’s opening day, opening weekend and opening week sales totals, and he estimates that first-quarter iPhone sales will easily top the DROID’s fourth-quarter performance of 1.6 million units, as well.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.