Click to Skip Ad
Closing in...

Video: Sleek new concept models Apple’s iWatch after the failed iPhone 5c

Published Feb 18th, 2014 1:19PM EST
iWatch Images

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

Apple’s iPhone 5c is likely the company’s biggest hardware flop in quite some time. The idea of launching a new iPhone at a lower price point is one that some industry watchers had been pounding the table over for years. The iPhone 5c is barely less expensive than the flagship iPhone 5s, however, and it looks as though consumers weren’t as attracted to the phone’s brightly colored case as Apple thought. By all accounts, the iPhone 5c was a flop and Apple reportedly plans to discontinue the handset this year. As illustrated in one designer’s vision of the much-rumored iWatch, however, the iPhone 5c’s design identity could certainly still be put to good use moving forward.

Created by tech blog T3 and shared by 9to5Mac, the “iBand” concept removes the typical smartwatch form factor from Apple’s iWatch and replaces it with a design similar to the Nike FuelBand. The device incorporates several new sensors that are in line with numerous recent rumors though, and it adopts the same colors Apple used on its iPhone 5c.

A video showcasing the concept design is embedded below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.