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Survey shows huge interest in an HDTV from Apple, but few willing to commit

Published Mar 19th, 2013 2:02PM EDT
iTV Survey

Apple’s (AAPL) much rumored own-brand HDTV is among several highly anticipated new opportunities that industry watchers expect to help reverse investor sentiment once it launches. But according to a recent survey of 3,910 consumers polled by online buying guide Retrevo, high interest in Apple’s upcoming “iTV” won’t necessarily translate into sales. 69% of all people surveyed said they might consider a purchase of an HDTV from Apple, and that number shot up to 81% among those polled who were already iPhone or iPad owners. But only 15% of shoppers said they would “feel comfortable” buying an Apple television, compared to 39% who would feel comfortable buying a Sony (SNE) TV and 51% comfortable with Samsung (005930) TVs. On the plus side, however, 22% of those polled (and 30% of current iPhone and iPad owners) said they would hold off on buying a TV from another vendor if they knew Apple planned to unveil an HDTV of its own.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.