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September data shows sharpest iOS market share drop in months as Android gains

Updated Dec 19th, 2018 9:06PM EST
iPhone Market Share Q3 2015
Image: Zach Epstein, BGR

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Apple’s new iPhone 6s and iPhone 6s Plus were on sale for nearly a week in September, but that seemingly wasn’t enough time to curb the platform’s steepest market share decline in months.

NetMarketShare is a well-respected market research firm that monitors web traffic and uses that data to calculate market share, though “usage share” might be a more appropriate term. Where mobile platforms are concerned, the company’s data for the month of September shows a relatively sharp drop in share for Apple’s mobile device lineup, while Android enjoyed its biggest gain in months.

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According to the firm’s data, which was just released on Thursday, Apple’s iOS market share dropped to 38.58% in September, which is down from 40.82% in August. This marks iOS’s steepest drop in share since April of this past year, when it dropped to 38.81% from 41.97% in the prior month.

NetMarketShare’s data suggests that Apple’s share of the mobile market was at its lowest point in 2015 last year.

Meanwhile, Android enjoyed gains at Apple’s expense. The firm’s data shows that Google’s share of the global mobile market climbed from 52.14% in August to 53.54% in September. Android began the year at 47.45%.

Microsoft’s mobile market share dropped to 2.48% last month from 2.60% in August, and BlackBerry’s share is now so low that it falls in the “Other” category.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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