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iPhone and iPad users account for 92% of mobile purchases, study finds

Updated 4 years ago

Users of Apple’s iPhone smartphones and its iPad line of tablets accounted for 92% of all mobile purchases made thus far in December, a recent study by eCommerce company RichRelevance found. That figure is up from April 2011 when a similar study conducted by the firm found that Apple’s iOS devices accounted for 88% of non-desktop online shopping. Beyond being more frequent shoppers, RichRelevance also found that iOS users are bigger spenders than their Android counterparts — the average purchase made from an iOS device was $123 in December while the average Android-originated mobile purchase amounted to $101. Both iOS users and Android users top those who shop from desktop PCs, as they spent an average of just $87 per order in December according to the company. Overall, RichRelevance found that shopping from mobile devices has doubled from 1.87% of all online shopping to 3.74% over the past nine months.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.