Apple on Tuesday unveiled a bunch of new products during its iPhone 6 event and it described them using plenty of “Appletalk,” the kind of marketing terminology used to etch certain product features into the memory of potential buyers. In case you weren’t following the live event and didn’t check Apple’s redesigned website, you might have a tough time understanding the new terms, so we made a list with all the words Apple invented to describe its products.
iPhone 6 – this one is easy, the 4.7-inch 2014 iPhone iPhone 6 Plus – though it has the size and name of a device you’d think runs Android, this is Apple’s 5.5-inch iPhone Retina HD – it’s similar to Retina display, and explains what happened when Retina met HD. The term is used to describe the new resolutions of the 2014 iPhones: 1334 x 750 for iPhone 6 and 1920 x 1080 for iPhone 6 Plus Reachability – a new gesture to improve one-handed operation for iPhone 6 models: double tap on Touch ID home button and the screen will be automatically lowered so it can be reached with the thumb Metal – though not new, this term describes Apple’s improved 3D engine for games that Apple introduced last year, and is supposed to offer users even better game performance Focus Pixels – Apple’s new iSight camera sensor for iPhone 6 models that’s supposed to sense light even faster to deliver better focus Apple Pay – Apple’s NFC based contactless payments service Apple Watch – Apple’s first smartwatch, which was believed to be called the iWatch S1 Sip (System-in-Package) – a yet-to-be-tore-down mysterious system on chip for wearable devices Digital Crown – not something you need to see your dentist about, but a special hardware button for the Apple Watch that’ll help with navigation on the device, so that the user doesn’t have to touch the display that often Glances – notifications available on the Apple Watch, accessible by swiping upwards from the device’s bottom. Each Glance displays different information. Force Touch – a new kind of touch-sensing technology for Watch, allowing the user to perform specific actions that can be triggered by taps or hard presses, as the device is able to distinguish between them Taptic Engine – a special feedback motor that delivers discrete vibrating alerts to Watch wearers WatchKit – not a slew of accessories for the Watch neatly packed inside its retail box but a software development kit developers need for writing applications for the Watch
