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Amazon’s anti-iPad mini ad flunks the reality test [updated]

iPad Mini Vs Kindle Fire HD

Earlier this week, Amazon (AMZN) updated its homepage to include an advertisement attacking Apple’s iPad mini and promoting its own line of Kindle Fire tablets. As it turns out though, the advertisement isn’t accurate. As first spotted by Business Insider, Amazon flaunts the Kindle Fire HD’s dual stereo speakers and claims the iPad mini only includes a mono speaker when it in fact has stereo speakers as well. Early reviews of the iPad mini have praised not only the tablet’s speakers but the device as a whole, excluding the low resolution display of course. This isn’t the first time a company has run an advertisement that includes fake information that could mislead consumers, of course, so Amazon’s fact-challenged advertisement shouldn’t be all that surprising.

UPDATE: AppleInsider reports that Amazon has now pulled the ad.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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