The dust has finally settled from Apple’s fall event and while there weren’t very many big surprises, Apple definitely managed to pack a lot into its press conference. The brand new iPad mini with Retina display was among the announcements, of course, and Apple did raise a few eyebrows when it announced that the base iPad mini model will now cost $399 instead of $329 like last year’s model. Apple’s new mini is indeed pricier than most comparable models, but the first-generation iPad mini is sticking around at the new, slightly lower price of $299. While that $30 price cut seems small, Digitimes’ unnamed sources at various tablet vendors said that tablet makers will now have to start slashing prices if they hope to compete with the sub-$300 Apple slate. The report claims prices of rival Android tablets should begin dropping as soon as next month.
Apple’s iPad mini announcements will force rivals to slash prices
Published Oct 24th, 2013 8:00AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
