Apple might have stayed quiet on opening weekend iPad Air sales, but AT&T wasn’t quite as shy. The carrier didn’t announce any specific activation numbers, though mobile boss Ralph de la Vega did say that Apple’s iPad Air drove iPad activations up more than 200% compared to last year’s iPad launch weekend. “iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month,” de la Vega said in a statement. “We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”
AT&T says iPad activations exploded thanks to iPad Air launch
Published Nov 4th, 2013 3:14PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
