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Video: Apple fans around the world line up for the iPad Air

Published Nov 1st, 2013 11:05AM EDT
iPad Air Launch Line

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Lines extend as far as the eye can see each time Apple debuts a new smartphone model, and the recent iPhone 5s and iPhone 5c launches were no exception. Apple’s new iPads are always a hot ticket as well when they debut, but they certainly don’t compare to new iPhones. Lines at Apple’s third-generation iPad launch were practically nonexistent though sales reached a new record, and lines were also comparatively scarce when Apple sold another 3 million combined fourth-generation iPads and iPad minis during their debut weekend. Lines this year are scarce in many regions just like they have been for the past couple of years, but there are still some major metropolitan areas where Apple fans can’t help but turn out to be among the first to own the company’s latest gadgets. And as always, Fortune’s Philip Elmer-DeWitt has compiled various videos from around the world. A few examples follow below and the rest can be seen in Elmer-Dewitt’s post, which is linked in our source section. Our favorite is the one from Amsterdam, where the crowd of tired Apple fans lined up down the block refused to cheer, clap or show any sort of emotion following Apple Store employees’ customary countdown.

Sydney:

Tokyo:

Amsterdam:

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.