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One M9 seemingly no match for Galaxy S6 as HTC sales plummet in April

Published May 5th, 2015 9:05AM EDT
HTC Revenue April 2015
Image: Zach Epstein, BGR

Launching a new flagship smartphone on the same day Samsung released its new Galaxy S6 and Galaxy S6 edge handsets seemed like a fool’s errand for HTC, and now that the numbers are in, it appears safe to say our assumptions were spot on.

While there’s no question that the HTC One M9 is a fantastic phone, most Android fans didn’t view it as a significant upgrade compared to last year’s One M8. As a result, the new phone hardly provided the sales boost HTC was hoping for, and the company’s revenue plummeted in April.

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HTC has released its monthly unaudited revenue figures for April, and it’s not pretty.

The company said that it pulled in NT$13.5 billion last month, or about US$441 million. That figure represents a staggering 38.7% decline from April 2014. And just to add insult to injury, revenue was also down 32.4% from the prior month, when the company’s new flagship phone wasn’t even on sale yet.

The new HTC One M9 launched on April 10th, making it available for two-thirds of the month. Unfortunately for HTC, the Galaxy S6 and Galaxy S6 edge were released on the very same day, and their bold new designs and powerful performance stole the show.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.