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HTC likely biggest loser from Sprint iPhone deal

Updated 4 years ago

Sprint finally began selling two iPhone models earlier this month, and while anxious subscribers can now finally get their hands on Apple’s sleek cell phone, not everyone will come out of this deal a winner. Robert W. Baird & Co. analyst William Power told clients recently that HTC’s market share in the United States will likely suffer from the deal in the near future. And considering Sprint will be selling iPhones for at least the next four years, the Taiwan-based smartphone maker is likely none too happy. The success of Sprint’s flagship EVO 4G ushered in a new era of supersized smartphones and its successor, the EVO 3D, continued to attract subscribers with class-leading specs and fast 4G speeds. Sprint’s shelves have been lined with HTC smartphones over the past few years in fact, and quite a few have found success according to various sales estimates. Power also notes that Sprint’s shift from WiMAX to LTE may hurt HTC’s sales, though HTC is currently a 4G LTE device leader in the U.S. and is expected to be among Sprint’s premier LTE device partners moving forward.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.