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Sprint says iPhone deal is worth $15.5 billion

Sprint on Wednesday stated that it has entered into a four-year deal valued at $15.5 billion to offer Apple’s iPhone line of handsets, the GSMA’s mobile business blog reports. Additional details were not revealed, but the carrier said it expects iPhone-related revenue to outperform the deal. “We expect the lifetime value of a typical iPhone customer to be at least 50 percent – yes, at least 50 percent – greater than a typical smartphone user, driven primarily by more efficient use of our network and lower churn,” Sprint CEO Dan Hesse said during the company’s third-quarter earnings call. Sprint also said it expects to sell more than 1 million iPhone handsets in the fourth quarter of this year. AT&T revealed earlier this week that it activated 2.7 million iPhones last quarter while Verizon Wireless said it sold 2 million iPhone 4 handsets over the same period of time.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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