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HTC July sales tumble 45% as One series sputters

HTC (2498) on Monday announced that revenue for the month of July fell by 45% year-over-year as sales of its new One series smartphones continued to sputter. The Taiwan-based smartphone maker’s profit plummeted nearly 60% in the second quarter this year, and HTC warned that its struggles will continue in the third quarter as Samsung’s (005930) Galaxy S III takes center stage among Android smartphones. In July 2012, HTC said that its revenue came in at NT$25 billion, or approximately $834 million, down from NT$45.11 billion in July last year. Through the first seven months of 2012, HTC’s revenue totals NT$183.9 billion compared with NT$273.7 billion during the same period in 2011. The company’s situation could worsen as competition from Samsung heats up and Apple (AAPL) prepares to launch its sixth iPhone in late September.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.