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HTC July sales tumble 45% as One series sputters

HTC (2498) on Monday announced that revenue for the month of July fell by 45% year-over-year as sales of its new One series smartphones continued to sputter. The Taiwan-based smartphone maker’s profit plummeted nearly 60% in the second quarter this year, and HTC warned that its struggles will continue in the third quarter as Samsung’s (005930) Galaxy S III takes center stage among Android smartphones. In July 2012, HTC said that its revenue came in at NT$25 billion, or approximately $834 million, down from NT$45.11 billion in July last year. Through the first seven months of 2012, HTC’s revenue totals NT$183.9 billion compared with NT$273.7 billion during the same period in 2011. The company’s situation could worsen as competition from Samsung heats up and Apple (AAPL) prepares to launch its sixth iPhone in late September.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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