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Google Latitude for iOS hits the App Store

Remember Google Latitude — Google’s location-based social network that allows users to easily share their locations with friends? Yeah, neither did we… at least not until Google’s new iOS app popped up over the weekend. Google Latitude is half-baked at best, though we imagine once Google launches a social network that doesn’t flop, Latitude will probably be folded in to add the LBS element. For the time being, all the service really does is share your location with friends (and Google’s data bank). No added value, no special features — just location sharing. The app supports background updating as well, so if you’d like to trade battery life for the ability to be stalked with alarming accuracy, Latitude is good for that as well. Google Latitude for iOS is available immediately in the App Store, and is compatible with the iPhone 4, iPhone 3GS, iPad and iPod touch (third and fourth generations).

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.