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Google goes cougar hunting, it's not what you think…

Updated Dec 19th, 2018 6:38PM EST

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Cou•gar |ˈkoō•gər| Noun. A 35+ year old female who is on the “hunt” for a much younger male.

With a little help from Hollywood, and the media/tabloids, the word “cougar” has managed to wiggle its way into our daily lives and lexicons. So how does a word, who’s definition has little to do with anything gadget-related, make its way onto a tech blog? When internet giant Google takes a stance on said locution of course! Google has removed all ad links to cougar-centric dating sites from its AdWords content pages because, as the New York Times put it, “Google has recently deemed those dating sites ‘nonfamily safe.'” The ban will prevent sites, which cater to cougars, from having their AdWords adverts appear on more than 6,700 websites in the Google content network — this includes larger sites like and YouTube. president, Thomas Koshy — whose company was paying $100,000/month to Google for advertisements — said that traffic from the now banned YouTube,, and MySpace accounted for around 60% of their site’s traffic. Hit up the full NYT article for the full, cougarlicious story.