Making sure your private information stays private is more difficult than ever before. From major companies being hacked to vulnerable apps on smartphones, everyone with an electronic device that connects to the Internet is at risk, but how much would it cost for you to give up that privacy once and for all?
Market research group Luth Research thinks that $100 a month should do the trick.
According to MIT Technology Review, Luth Research collects information including location data, search queries, website visitation and even the frequency of logging on to Twitter. This data is then analyzed for trends and sold to clients — some of those clients, both past and present, include “Subway, Microsoft, Walmart, the San Diego Padres, Nickelodeon, and Netflix.” The clients then use the data to determine their advertising strategies. When ads are more appropriately targeted, advertisers see a higher success rate.
This might sound like a relatively niche offering considering the widespread panic surrounding Internet security, but Luth says “as many as 20,000 PC users and 6,000 smartphone users” are participating at any given time. As soon as they decide to opt out of the program, all they have to do is uninstall the software.
“People are willing to be tracked as long as they’re in control,” says founder and CEO Rosanne Luth.