Click to Skip Ad
Closing in...
  1. Early Prime Day Deals
    08:06 Deals

    10 incredible early Prime Day deals that are about to end at Amazon

  2. AirPods Pro Prime Day Deal
    11:46 Deals

    AirPods Pro are back in stock at Amazon after selling out – and they’re $52 off

  3. Best Prime Day Apple Deals
    12:00 Deals

    Amazon Prime Day 2021: Best Apple deals

  4. Amazon Deals
    07:56 Deals

    10 deals you don’t want to miss on Saturday: Early Prime Day blowout, $50 off AirPods Max, $20 Blink Mini cam, more

  5. Best Prime Day Phone Deals
    18:12 Deals

    Best Prime Day phone deals: Apple iPhone, Samsung Galaxy and more

How to get paid to give up the personal data on your smartphone

August 26th, 2014 at 11:10 AM
Get Paid For Your Data

Making sure your private information stays private is more difficult than ever before. From major companies being hacked to vulnerable apps on smartphones, everyone with an electronic device that connects to the Internet is at risk, but how much would it cost for you to give up that privacy once and for all?

Market research group Luth Research thinks that $100 a month should do the trick.

According to MIT Technology Review, Luth Research collects information including location data, search queries, website visitation and even the frequency of logging on to Twitter. This data is then analyzed for trends and sold to clients — some of those clients, both past and present, include “Subway, Microsoft, Walmart, the San Diego Padres, Nickelodeon, and Netflix.” The clients then use the data to determine their advertising strategies. When ads are more appropriately targeted, advertisers see a higher success rate.

This might sound like a relatively niche offering considering the widespread panic surrounding Internet security, but Luth says “as many as 20,000 PC users and 6,000 smartphone users” are participating at any given time. As soon as they decide to opt out of the program, all they have to do is uninstall the software.

“People are willing to be tracked as long as they’re in control,” says founder and CEO Rosanne Luth.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.

Popular News