Both Samsung and Apple may be eyeing a new waterproofing technology for the companies’ next-generation smartphones. The technology, called HzO, creates a nano-scale film barrier with a special water repelling properties that is applied to the inside of a device. Rather than having consumers use a case or sealant, the technology is applied during the manufacturing process. At this year’s Consumer Electronics Show, ZAGG, the company marketing the technology, applied HzO to a number of devices and repeatedly dunked them into a fish tank full of water. ZAGG is looking to sign big deals with all leading manufacturers, and according to Pocket-lint, the company is in the process of signing deals with a major smartphone partner and a headphones maker in the very near future. “We showed the Samsung Chairman the technology with a Samsung Galaxy S that we had coated with HzO and he couldn’t believe his eyes,” a company representative told Pocket-lint. “Samsung is really excited by the tech.” The company is also in the process of talking to Apple, hoping the Cupertino-based company will make future versions of its iPhone waterproof. “We expect HzO to be in next season’s phones,” said a ZAGG representative. Videos of HzO in action follow after the break.