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A whole new invasion of privacy: Facebook can identify your face 97% of the time

Published Mar 21st, 2014 11:46AM EDT
Facebook Facial Recognition DeepFace

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If you thought Facebook’s invasion of privacy had hit its peak, think again. Facebook announced earlier this week that its DeepFace facial recognition technology is “closely approaching human-level performance.” Modern facial identification has its limits, but with Facebook’s limitless access to facial images through photos on its website, the company has put together a method that is 97.25% accurate for any given face, even in suboptimal conditions. That means that Facebook could identify you from even your worst selfies, which could be the most frightening threat a high school student has ever heard of. Next time you upload your family photos to the ubiquitous social network, just know that you might be helping this process even further. Then again, it’s probably already too late.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.