You may not love social network giant Facebook, you may not see value in their new messaging system, but — at this point — you really can’t ignore them. Further evidence of that fact comes from a recent report filed by Experian’s Hitwise group. As the report reads:

The amount of content consumption taking place on the popular social network [Facebook] has also grown substantially where nearly 1 in 4 page views in the US took place on for the week ending November 13, 2010.

Facebook also clocked in with just over 10% of all site visits in the U.S.; YouTube placed second in both categories with 6.39% of pageviews and over 7% of site visits. Those are some mind-bending numbers coming from the privately held company. Hit the read link to check out the full report.