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comScore: iOS reach 59% greater than Android in U.S.

Updated Dec 19th, 2018 7:11PM EST

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Would you believe that iOS’ U.S. install-base is 59% greater than that of Android? No? Us either, but that is exactly what analytics company comScore is reporting. Via its MobiLens service, the company states that Apple has accrued a 16.2% share of the U.S.’s 234 million media devices, while Google’s Android operating system currently holds a 10.2% share. “comScore’s analysis of the unduplicated audience reach of the Apple iOS platform across iPads, iPhones and iPod Touches revealed a combined iOS installed base of 37.9 million users,” writes comScore. “The combined 37.9 million iOS users is 59 percent greater than the 23.8 million combined Android OS installed base, which includes users of both Android phones and connected media devices such as the Samsung Galaxy Tab.” The report also noted that 17.5% of iPad owners use BlackBerry smartphones and 14.2% own Android devices — comScore uses this data to suggest that “iPad ownership extends well beyond Apple’s most fervent consumers.” Hit the read link to check out the complete report.