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Chitika: iPhone usage share drops almost 5% in December as Samsung, HTC gain

Usage of Apple’s iPhone slid more than 4 percent in December despite what analysts estimate will have been a huge month in Apple’s biggest-ever quarter of sales. Advertising network Chitika on Friday published its smartphone vendor usage share data for the month of December as measured by traffic across its network. Apple’s iPhone showed the biggest slide last month but Apple was still the most popular vendor by a wide margin with a 49.62% share. Chitika also recently reported that iOS’s overall operating system share was up 1.12% in December. HTC’s vendor share followed at 16.83%, up 1% from November, and Samsung jumped 2.74% to 14.53% in the No.3 spot. Motorola was nearly flat at 7.94% and RIM slid half a point to 0.99%. Charts detailing Chitika’s data follow below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.