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BlackBerry Z10 sell-outs continue in new markets, but sales said to be slowing in Canada, U.K.

Published Mar 14th, 2013 12:20PM EDT
BlackBerry Z10 Sales

BlackBerry’s (BBRY) new flagship Z10 smartphone has seemingly been well-received in a number of markets, and the latest round of launches has been no different. Following a note from Jefferies & Company analyst Peter Misek suggesting the BlackBerry Z10 sold out across numerous retailers in India, RBC Capital Markets’ Mark Sue and RBC Dominion Securities’ Paul Treiber report that the Z10 has indeed been well received in India and other new markets following its launch late last month. The duo’s checks have found stock-outs across India and other markets. They raised their February-quarter estimates to 500,000 units from 350,000 as a result, but they still see BlackBerry selling 2 million smartphones in the May quarter as sales appear to be slowing in Canada and the United Kingdom.

“Numerous data points suggest Feb-qtr BlackBerry Z10 sell-through is stronger than Street expectations,” the analysts wrote in a note to clients on Thursday. “1) BlackBerry indicated sell-through is 40% above its (low) projections; 2) several larger retailers have acknowledged strong Z10 demand; 3) the Z10 is no. 5 on Carphone Warehouse’s top 10 monthly phones in the U.K.; and 4) India sold out in two days. The breadth of the launch, covering est. 35% of BlackBerry’s sub base, also appears wider than Street expectations. However, Z10 returns are higher than “normal” and AT&T pre-orders remain inconclusive.”

Sue and Treiber continued, “We’re taking up our Feb-qtr BB10 estimate from 350k to 500k. For May, we’re maintaining our 2M unit estimate. While RIM has received a 1M+ unit order from a partner, sell-through appears to be slowing in Canada and the U.K. from launch-week highs (this is normal) and U.S. demand is still too early to quantify. We’re taking down Feb-qtr legacy BlackBerry shipments from 6.7M to 6.3M.”

RBC notes that the BlackBerry Z10 has been well-received by “BlackBerry loyalists” and users coming over from other platforms, and many are still waiting for the BlackBerry Q10. As such, Sue and Treiber see that launch as the next big catalyst for BlackBerry shares, which currently carry a Sector Perform rating and an $18 price target at RBC.[bgr-post-bug]

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.