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AT&T unveils waterproof, dust-proof Samsung Rugby Smart; $99.99 on March 4th [video]

Updated Dec 19th, 2018 7:47PM EST
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AT&T on Thursday announced the upcoming launch of the Samsung Rugby Smart. The Rugby Smart is a waterproof, dust-proof, shock-proof Android smartphone designed for users who need a durable device that doesn’t compromise functionality (or look like a space-age phaser). Spec highlights include a 3.7-inch WVGA Super AMOLED touchscreen display, a 5-megapixel camera, a 1,650 mAh battery and Android 2.3 Gingerbread. “The Samsung Rugby Smart is perfect for active customers who need another level of durability with their smartphone,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets, in a statement. “It is water and dustproof and has all the features of a leading smartphone.” AT&T’s full press release follows below along with a video showcasing the device’s rugged build quality.

SAMSUNG & AT&T DELIVER BRAINS AND BRAWN

Waterproof and Dustproof Samsung Rugby® Smart Available Starting March 4

DALLAS, February 23, 2012

Key Facts

  • On March 4, AT&T* will begin selling the Samsung Rugby® Smart in company-owned retail stores and online. The smartphone will be sold for $99.99 with a two-year commitment and monthly minimum data plan.
  • Samsung Rugby® Smart is dustproof, can be submerged in up to 1m of water for 30 minutes, and can withstand extreme temperatures.**
  • Runs on Android™ 2.3 with 4G capabilities and boasts a virtual QWERTY keyboard, 3.7-inch Super AMOLED™ touchscreen display, 5MP camera and an integrated flashlight.

Samsung Rugby® Smart 

The Samsung Rugby® Smart is a rugged, dustproof device designed to handle the elements with water resistance (submergible up to 1m for 30 minutes) and built to mil-std 810f  military spec standards**.The Android 2.3 smartphone features a 3.7-inch WVGA Super AMOLED touchscreen display and a 5MP camera with HD video recording***. It also supports 4G service, Wi-Fi®, corporate email and the full line of media including location, music and social networking services. From the work site to the camp site and beyond, Rugby Smart fulfills all your smartphone needs with the physical strength to handle whatever life throws at it.

Specifications

  • Technology: GSM, EDGE, UMTS, HSPA+
  • Operating System:  Android 2.3
  • Display:  3.7-inch WVGA Super AMOLED display
  • External Memory: Supports up to 32GB via microSD™
  • Internal Memory: 4GB
  • Dimensions: 122.4mm x 65.9mm x 12.19mm
  • Weight: 4.2 oz
  • Camera: 5MP rear facing with flash and auto focus with HD 720p video capture; 1.3 MP front facing camera;
  • Battery: 1650 mAh LiIon Poly
  • Talk Time: Up to 8 hours
  • Standby Time: Up to 16 days

Quotes          

“The Samsung Rugby Smart is perfect for active customers who need another level of durability with their smartphone,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets.  “It is water and dustproof and has all the features of a leading smartphone.”

“We continue to bring the highest quality devices – the Rugby Smart is the ultimate smartphone to withstand extreme conditions,” said Dale Sohn, president of Samsung Mobile. “AT&T customers are now able to stay connected with a durable smartphone while experiencing even the roughest environment.”

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.