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Apple's App Store hits one billion downloads

Updated Dec 19th, 2018 6:18PM EST

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Well holy crap. Exactly 287 days after the iTunes App Store opened its virtual doors and made its first sale, Apple has served up its billionth App Store download. It’s an impressive feat no doubt, but at the moment we’re more interested in finding out exactly who it was that pushed the counter into ten digits because they’ve won a 17-inch MacBook Pro, a 32GB iPod touch, a $10,000 iTunes gift card and a Time Capsule. That’s right — one lucky S.O.B. has $13,746 worth of Apple goods headed his or her way, likely in a gift basket milled from a single piece of aluminum.