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Apple working on smaller, cheaper iPhone model to compete with Android

Updated Dec 19th, 2018 7:02PM EST

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Bloomberg is reporting that Apple, Inc. is working on a smaller, cheaper iPhone model to compete with the army of affordable handsets currently utilizing Google’s Android operating system. The report cites several anonymous sources “briefed on the matter” and claims that the company is looking to sell this new device for around $200 unsubsidized. The article also notes that Apple could be working on “technology that makes it easier to use the iPhone on multiple wireless networks”; we presume this is the SIM-less iPhone that was rumored months ago. A $200, carrier agnostic iPhone? It doesn’t sound all that much like Apple, but then again… if the iMaker wants to thwart the mighty Android, they’re going to have to think different.