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Apple Watch isn’t even out yet and it still already won a major award

Published Mar 4th, 2015 7:45AM EST
Apple Watch iF Design Gold Award
Image: Apple Inc.

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It’s not surprising to see the iPhone 6 share this year’s MWC best smartphone of the year award, as the iPhone line has already proven itself over the years, and it’s a widely recognized brand. However, that’s not the only award Apple received recently, with Apple Insider reporting that the unreleased Apple Watch has won the prestigious iF Design Gold Award before even launching in stores.

FROM EARLIER: iPhone 6 wins another major award that Apple couldn’t be bothered to accept

Apple Watch was one of the two products in the telecommunications category that received the gold award, with the International Forum giving out 47 such gold award of excellence.

“The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience,” the International Forum jury said. “The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.”

The device will be introduced — again — during a special Apple media event scheduled for Monday, and should be available in a variety of markets in the coming weeks.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2007. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming new movies and TV shows, or training to run his next marathon.