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Brand new Apple TV with Kinect-like motion controls to launch in late 2014

Zach Epstein
April 10th, 2014 at 8:55 AM
Apple TV Release Date

Rumors surrounding a refreshed Apple TV with enhanced capabilities and redesigned software have been swirling for months, but they kicked into high gear on Thursday morning when the most reliable Apple analyst on the planet issued a new report with plenty of details on Apple’s next set-top box.

In a note to clients picked up by AppleInsider, KGI Securities analyst Ming-Chi Kuo said that the world shouldn’t hold its breath for an own-brand Apple television — often referred to as the “iTV” — in 2014. What we should expect, however, is a completely redesigned Apple TV box.

According to Kuo, Apple’s new Apple TV will feature complex motion control technology that allows users to operate the device without the need for a physical remote. Apple recently acquired Kinect inventor PrimeSense for about $350 million, and it will likely make use of the firm’s technology in the new Apple TV model and elsewhere.

Kuo was less clear on the new Apple TV’s software, noting that he isn’t sure if or how third-party app support will work or even if it will be included on this model. He was confident that Apple will open its set-top box to third-party developers at some point, however.

Earlier rumors stated that the upcoming new Apple TV will indeed support third-party apps and video games.

Kuo’s report claims that the all new Apple TV will launch sometime late in the third quarter or early in the fourth quarter this year.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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