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Brand new Apple TV with Kinect-like motion controls to launch in late 2014

Published Apr 10th, 2014 8:55AM EDT
Apple TV Release Date
Image: Martin Hajek

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Rumors surrounding a refreshed Apple TV with enhanced capabilities and redesigned software have been swirling for months, but they kicked into high gear on Thursday morning when the most reliable Apple analyst on the planet issued a new report with plenty of details on Apple’s next set-top box.

In a note to clients picked up by AppleInsider, KGI Securities analyst Ming-Chi Kuo said that the world shouldn’t hold its breath for an own-brand Apple television — often referred to as the “iTV” — in 2014. What we should expect, however, is a completely redesigned Apple TV box.

According to Kuo, Apple’s new Apple TV will feature complex motion control technology that allows users to operate the device without the need for a physical remote. Apple recently acquired Kinect inventor PrimeSense for about $350 million, and it will likely make use of the firm’s technology in the new Apple TV model and elsewhere.

Kuo was less clear on the new Apple TV‘s software, noting that he isn’t sure if or how third-party app support will work or even if it will be included on this model. He was confident that Apple will open its set-top box to third-party developers at some point, however.

Earlier rumors stated that the upcoming new Apple TV will indeed support third-party apps and video games.

Kuo’s report claims that the all new Apple TV will launch sometime late in the third quarter or early in the fourth quarter this year.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.