While there will certainly be several sweet new television sets on display at the Consumer Electronics Show next week, the TV that generates the most buzz may be one that isn’t even at the show. Per AppleInsider, Topeka Capital’s Brian White thinks that Apple’s (AAPL) long-rumored television set will be “the elephant in the room” because of its potential to “totally reinvent the TV experience.” Specifically, White thinks that “Apple’s ability to develop hardware and software together, combined with a relentless, detailed focus on aesthetics and a robust ecosystem will make the company difficult to beat in the coming years” when it comes to changing the television set industry.
Apple TV will be ‘the elephant in the room’ at CES this year
Published Jan 4th, 2013 3:10PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
