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Apple again said to be developing a streaming music service to rival Spotify and Pandora

Updated Dec 19th, 2018 8:34PM EST
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Reports dating back more than a year have suggested that Apple (AAPL) is working on a streaming music offering similar to the services provided by Pandora (P) or Spotify, and chatter resurfaced late Thursday. The Wall Street Journal cited multiple unnamed sources in claiming that Apple is currently holding talks with music labels to offer such a service. Earlier reports suggested the service would be tied to iTunes, and the Journal notes that it would be available across Apple’s range of computers and mobile devices, and possibly also on Windows PCs. A recent Nielsen survey found that more adults use Pandora to listen to music than iTunes.

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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.