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Apple might be looking to hit Google where it hurts the most

February 4th, 2015 at 10:00 AM
Apple Search Job Opening

Apple and Google have been locked in a heated battle in the smartphone arena for nearly a decade now, but no matter how successful the iPhone becomes, Google can always take comfort in the fact that it has something Apple doesn’t: the biggest search engine in the world.

But that might not always be the case.

READ MORE: Apple’s iPhone sales rampage shows no signs of slowing

As discovered by Cult of Mac on Wednesday, Apple has recently posted two job openings for a mysterious project called Apple Search. Here’s how Apple describes the platform in the job summary for an engineering project manager:

“Apple seeks a technical, driven and creative program manager to manage backend operations projects for a search platform supporting hundreds of millions of users. Play a part in revolutionizing how people use their computers and mobile devices. Manage operational projects that support groundbreaking technology and the most scalable big-data systems in existence.”

It’s unlikely that Apple is going to attempt to compete with Google directly by opening a search engine site of its own — rather, Apple Search probably pertains to a project that will enhance the capabilities of Spotlight, Siri and possibly even Safari.

As Engadget notes, it would be a huge blow to Google if Apple replaced the default search engine on its browser with its own first-party initiative. We’ll be on the lookout to see if more job postings crop up in the coming weeks and months.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.

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