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Apple reminds disinterested iTunes users that Ping exists

Updated 4 years ago
Published Nov 5th, 2010 12:21AM EDT

When Apple announced Ping back in September, some heralded it as another brilliant move from Apple that would keep people immersed in the iTunes experience and bolster music sales. Most people, however, didn’t seem to care. Ping is Apple’s social network focused on music — described by Apple CEO Steve Jobs as “Facebook and Twitter meets iTunes”. It allows users to follow friends and artists to see what they’re listening to. More importantly, it allows users to then buy the tracks shared by those they follow with minimal effort. We don’t personally know anyone who uses the service however, and it looks like we now know why. Apple sent out an email to iTunes users today in an effort to remind them, well, that Ping exists. The email states that Ping “already has millions of users” and that it’s “growing fast”, but we don’t recall receiving emails like this when Apple has launched successful products and services in the past.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.